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Icons for Awareness
Tasked with creating a campaign to raise awareness about a local event, I chose to focus in on the San Diego Housing Crisis. One of the factors of it? Large-scale investment companies buying multiple affordable apartment buildings and marking up the rents and neglecting the needs of their current tenants. In my campaign, I sought to expose Blackstone, one of San Diego's biggest landlords and lawmakers, of their participation in this crisis.
One Instagram Story
Campaign Requirements
One App Logo
One Poster
Poster
First Design
Typography is BASIC
No context given - no one would fully understand what was happening
Colors could have been stronger
Final Design
Typography is BOLD! It's demanding! It's attention grabbing!
Colors are related to
San Diego
The below text gives information about this issue
App Logo Process
First Design
Final Design
Instagram Story Process
In the beginning...
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