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Icons for Awareness

Tasked with creating a campaign to raise awareness about a local event, I chose to focus in on the San Diego Housing Crisis. One of the factors of it? Large-scale investment companies buying multiple affordable apartment buildings and marking up the rents and neglecting the needs of their current tenants. In my campaign, I sought to expose Blackstone, one of San Diego's biggest landlords and lawmakers, of their participation in this crisis.  

One Instagram Story

Campaign Requirements

One App Logo

One Poster

Poster

First Design

Typography is BASIC

No context given - no one would fully understand what was happening

Colors could have been stronger

Campaign-Project-Poster.jpg

Final Design

Campaign-Project-Poster-For-Portfolio.jpg

Typography is BOLD! It's demanding! It's attention grabbing!

Colors are related to
San Diego

The below text gives information about this issue

App Logo Process

First Design

Project-Two-Icons-First-Round-Export-as-PNG8.png

Final Design

App-Icon-Example.jpg
App-Icon-Example.jpg

Instagram Story Process

In the beginning...

Shiella Chapa Final Campaign Gif.gif
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